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While frequently employed interchangeably , search engine optimization and online advertising are unique fields . search engine optimization centers on boosting your online presence’s position in unpaid search engine listings . This involves adjusting content , technical elements , and earning authoritative backlinks . Conversely , search engine marketing is a wider term that includes any marketing efforts on online search, usually involving advertised advertising like paid search. Basically , search engine optimization is free sustained effort , while SEM is a paid quick method .
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- Review the methodology to SEO .
- Confirm the certifications .
- Request clear feedback on progress .
- Understand their pricing structure .
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